Director Shanker and hero Vikram team up for the first time in 'Anniyan', produced by V Ravichandran of Oscar Films.

It's also the first time Vikram and Sadha are coming together. Again, it's the first time that Vikram is doing a dual role. In the first-time list there is also the new combination of Shanker and music director Harris Jairaj.

From his very first film, 'Gentleman', to his latest, 'Boys', Shanker has had A R Rehman composing music for him. Now he has replaced his favourite music composer with the happening Harris Jairaj. The lyrics would be penned by Vairamuthu.

Some of the technical credits include people who have been associated with the earlier films of the director. Like Sabu Cyril who designs the sets, V T Vijayan who edits the film, Sujatha who pens the dialogue, Raju Sundaram who choreographs the dances and Peter Hien who arranges the stunts. Wielding the camera is V Manikandan.

The film, which was launched at AVM Studio, had big-wigs of the industry attending it. And outnumbering them were the fans of Vikram. They crowded around the actor, leaving little space for anyone to go anywhere near him.

The publicity blurb for the film says: 'He who comes from Hell is not afraid of Hot Ashes'. Promsises to be exciting fare!